The team

Jack Cherry stars in our educational resources to help children be happy.
Simon leads our social enterprise, writes the materials and
runs workshops in schools.
Richard inspired Simon to create Jack Cherry
Lisa ensures all of our materials are educationally sound.
Les illustrates all of our materials to bring them alive for young people.
Ian designs all our materials to inspire children.


Some of our key projects since 1989

Saving children’s lives through the distribution of 5 million copies of “Roald Dahl’s Guide to Railway Safety”, and safety materials for the HSE, electricity and water companies

Helping children learn about business through The Times 100 Case Studies for 15 years, generating 12 million website downloads that help students learn each year.

Keeping children occupied on trains through activity books for Eurostar and other railway companies

Engaging youngsters on work experience with interesting and productive tasks relevant to their schoolwork

Helping children learn more about conservation and the environment through a club for Worldwide Fund for Nature.

Contact us

Simon Benn

01423 359 379

The Coach House

Church Street


North Yorkshire

LS22 5JD